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Why you need SEO

As Google and the rest of the search engines become smarter and choosier in regards to what is and is not considered quality content, we’re seeing more and more business owners wondering where SEO stands as a business priority. Is SEO dead… and if it is not dead, what does it take to generate solid results today? What do we need to know now that we didn’t necessarily need to worry about five years ago? [Read more…] about Why you need SEO

How META descriptions can help you improve sales

META descriptions are an oft-neglected element of SEO. But why? Let’s start by looking at what search behemoth Google has to say about META descriptions. The Google Webmaster Central Blog has mentioned on more than one occasion that META descriptions “won’t affect your ranking within search results”. So you will often come across people who say “Google said they [Meta Descriptions] don’t carry any weight in terms of rank so don’t worry about them too much”. This blasé approach is actually a result of ignorance but one could also argue that some of the blame for this widespread neglect rest with Google. [Read more…] about How META descriptions can help you improve sales