Five ways to use video for content marketing

Harness the power of video content in your marketing

Want to start creating video content but not sure where to start? Well, fear not my friend, creating video content is not as hard as it first seems! This article will provide you with five ways you can start creating video content for your brand today.

Customer testimonials

Getting video testimonials from clients or customers is a fantastic way to boost your brand reputation online, especially given the weight testimonials and reviews hold with consumers. These reviews can be easily posted to your social media accounts and YouTube videos can also be ranked on Google, driving additional traffic to your site or store!

Q&A

Conducting Q&A sessions is a fantastic way to utilize video. Virtually every business can run a Q&A session, you can ask your customers to send you questions via Facebook, Twitter or Email. If your social following is still in it’s infancy, then you can always answer the most frequently asked questions you face from clients or customers. You can even run a live Q&A on Periscope, Facebook Live or YouTube.

360-degree video

The 360-degree video has become extremely popular recently and with support from major platforms such as Facebook and YouTube, this trend looks set to stick around. Brand’s can use 360-degree video in a number of ways, for example; a hotel could use the videos to showcase their rooms, a retailer could show their stores, and a real estate agent could use the video to show off properties.

Tutorials

Perhaps assembly is required for some of your products, perhaps your software application requires a demo. Whatever the case may be, many brands can benefit from creating video tutorials to help their customers make the most of your products or services.

Behind the scenes

Video is the perfect way to give your customers a behind the scenes look at your business. These videos can be used to show; your manufacturing process, your office, your retail store, deliveries, event preparation and much more.

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