Social media has revolutionized the way we communicate in all aspects of life, including business. Hence, it goes without saying, social media is somewhere your brand needs to be.
Social media can prove extremely profitable for your brand, in a number of ways. However, if done wrong, or even not at all, it can be damaging.
As social media channels continue to grow in both size and popularity, people are also increasing the amount of time they spend interacting with one another on social media. As a result, the number of; brands conducting social campaigns, advertisers utilising paid social and the amount of money they spend on social advertising continues to grow significantly.
To succeed with a social media campaign a brand must first understand both their objectives and their customer needs. We work with brand’s to identify these needs and objectives so we can correctly position them in the world of social media.
All our social media campaigns start with detailed research. We learn about your brand, your business objectives and then your target audience.
After the research stage is complete we can decide which social media platforms are best suited to your brand’s requirements.
Once we know which platforms we are using we will start to create some fantastic content for your campaign. We always design platform-specific content, as in the world of social media, what sells on Facebook may not work Twitter or Instagram.
During the campaign we work with brands to ensure they stay “on message”, converting their social media channels into a unified front.