META descriptions are an oft-neglected element of SEO. But why? Let’s start by looking at what search behemoth Google has to say about META descriptions. The Google Webmaster Central Blog has mentioned on more than one occasion that META descriptions “won’t affect your ranking within search results”. So you will often come across people who say “Google said they [Meta Descriptions] don’t carry any weight in terms of rank so don’t worry about them too much”. This blasé approach is actually a result of ignorance but one could also argue that some of the blame for this widespread neglect rest with Google. [Read more…] about How META descriptions can help you improve sales
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