How to use Snapchat for business

Five ways Snapchat can help your digital marketing campaigns

Do you want to integrate Snapchat into your digital marketing strategy?

Well, you’ve come to the right place! We’ve put together some of the simplest, most-effective ways your business can harness the power of Snapchat.

Why use Snapchat for business?

Snapchat has quickly become one of the most popular social platforms on the market. Snapchat is also the fastest growing social platform, boasting an estimated 200 million monthly active users and around 100 million daily active users.

How can you use Snapchat for your business?

Snapchat allows you to share “stories” which your followers can access for 24 hours before they disappear. You can also directly send your followers content which can be viewed twice before it disappears.

To the uninitiated, disappearing content may sound ludicrous, but in today’s internet of moments Snapchat can become an extremely powerful tool if used correctly.

So, let’s look at some of the ways your business can use Snapchat.

Conduct interviews

Conducting interviews on Snapchat is quite easy and can also generate a lot of engagement. Interviews can be conducted with a whole host of people, depending on your business.

For example, Boxing News TV regularly conducts short interviews with people from the world of Boxing using their Snapchat account. Questions are generally posed using a text slide and then answered by the interviewee via video.

Show off your latest products

Snapchat is the perfect place to showcase your latest products. You can not only show your followers the product, you can let them see it in action, being used by yourself, a member of your team or even a customer.

If you want to take this strategy a step further, ask your customers to send you pictures and videos of them using your product(s), which you can then share on Snapchat.

Create a Snapchat geofilter

If you have a retail outlet, or you’re hosting a business event, creating a Snapchat geofilter can help boost engagement and create brand awareness.

Geofilters aren’t too expensive, they can be created well in advance of your event and with a bit of creative flair, Geofilters aren’t too hard to create either.

Don’t be afraid to get creative with using geofilters. You don’t need a physical location or a business event to make use of them. For example, a wedding photographer or wedding planner can offer geofilters as an add-on to the services they provide to couples on their big day.

Make promotional Snapchat merchandise

Attract new followers by printing your unique snapcode on to promotional merchandise such as keyrings, wristbands or pens.

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