How Twitter helps holiday shoppers

Twitter provides statistics on shopper usage over Christmas period

Twitter have released an interesting infographic detailing how people used the social network during their shopping journey last Christmas.

How do shoppers use Twitter?

  • 84% of Twitter shoppers use Twitter during the shopping process.
  • 73% of Twitter shoppers follow businesses to find deals.
  • The average spend of Twitter users during the holiday period was $811.

Whilst many advertisers will be turning to Facebook for all their advertising needs during the festive season, this infographic should serve as a reminder that Twitter is still a brilliant way to reach your target audience.



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