Twitter have released an interesting infographic detailing how people used the social network during their shopping journey last Christmas.
How do shoppers use Twitter?
- 84% of Twitter shoppers use Twitter during the shopping process.
- 73% of Twitter shoppers follow businesses to find deals.
- The average spend of Twitter users during the holiday period was $811.
Whilst many advertisers will be turning to Facebook for all their advertising needs during the festive season, this infographic should serve as a reminder that Twitter is still a brilliant way to reach your target audience.